REKLAMEKE AMERÎKÎ (1928)
DERBAREYÊ TEMENDIRÊJTIRÎN KESÊ DUNYAYÊ
ZARO AXA

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Reklameke amerk (1928) derbarey temendirjtirn kes dunyay - Zaro Axa

Havna sala 2001 gava min getek li Amerka'y kir, min serdana Dr Vera Beaudin Sadpour' kir. Li heman sala 1987' ku li Stockholm' yekem apxane, weanxane pirtkfiroiya kurd SARA hat damezirandin, Dr Vera j heman sal li Brooklyn', li New York' pirtkxane muzaxaneyeke kurd ava kirib. Dr. Vera, li ber deriy Pirtkxaneya xwe, bi rge dilxwe pewaziya min hevjna min kir. Li dest w kovara Kurdish Times a ku ew bi xwe derdixist heb: Hejimar 1 & 2 1986 Diyar b ku Dr Vera v kovar ji bo nan min bide ji arv derhnab ew roj. Pit lihevpirsn bi ngilz gote min: 'Do you know who Zaro Aga is?' Anku 'ma tu dizan ku Zaro Axa k ye?' Min gote w 'na, ev e cara yek ye ku ez v nav dibihm'. Gote min: 'Rast e, hn kurd qet xwedt li and droka xwe nakin.' w kovara navbir ya li dest xwe, Kurdish Times dirj min kir. Li ser berg kovar, wney Zaro Axay heb. Gava min li rpeln kovar temae dikir, w dsa gote min ku 'Zaro Axa kurd her temendirjtirn dunyay ye'.

Min ew kovar han Stockholm' nan her nivskar lkolner kurdan da ku gava ew dihatin serdana Kitbxaneya SARA'y. Ber Dr Vera kes ji me kurdan roka Zaro Axay ne bihstib. Pa lkolner kurd hja mamoste Rohat Alakom lkolneke berfireh li ser Zaro Axay amade kir wek gotar pirtk weand berdest xwendevann kurd kir.

Ev reklama li jor ku li rojnemeyeke New York' belav bye, (nuha cara yek belav dibe) ji hla frmayeke fireya dinanan; MORGANITE BRUSH CO INC hatiye belavkirin t de pesn berhemn fireyn v frmay t dayin. Me p br nebir ku ev reklam j li ser Zaro Axay ye. L duh rojnamevaneka tal hatib serdana SARA'y gava av w bi v reklam ket, ji min pirs 'ma ev i ye? Ma ev derbarey kurdan e yan na?' Min gote w 'her derbarey kurdan e, l me hna ba tnegehtiye ku ew behsa i dike.' Pa du amerk roj hatin serdana min wan nav v frmay yekser nas kir. Gava ku j wan nivsa v reklam xwand, p re kirin ken. Min gote wan 'ev behsa me kurdan dike, l nizanim bi qenc yan bi xirab!?' Wan bersivand got 'bi rast j titek balk e, ev behsa ew kurd her temendirj dunyay dike, ku te carek behsa w bo me kirib'. Li ser v yek min biryar da ku ez v var behsa naveroka v reklama ji sala 1928an ku li bajar New York' li Amerka'y belav bye, bo we xwendevann hja bikim. Naverok wisa ye:

''KHIYAR The giant Kurd is the greatest burden bearers. Some carry loads as high as 700 lbs. The sightseer asking 'Upon what food does he feed to get such strength?' expects the answer to be 'Raw Meat.' But the real answer is Khiyar - meaning raw cucumbers... more than three pounds daily is his summer ration. Proving again that the big point in anything is not what you put into it - but what you get of it. That 's why we don't talk about the ingredients of Morganite brushes. What does it matter whether they be curd, or carbon, or cucumbers as long as they'll carry any loads and reduce your annual brush cost.''

Kurdiya w: '' XIYAR Kurd ht bi hztirn bark baran e. Hin ht hene ku radihijin 700 kloyan. Yn v dibihsin v pirs ji xwe dikin 'Gelo ev ht i dixwe ku dibe xwed v hza ewqas pir?' wisa bawer dikin ku bersiv xwarina 'got xav' e. L bersiva rasteqn xiyar e.. Anku cucumber.. roj 3 klo xiyar stqaqa v ht ye. Li vir bi v away dsan peyit ku tit girng ne ew e ku mirov j pir bixwe, l ya grng ew ku mirov i dixwe. Loma em tyestey (naveroka) fireyn xwe yn Morganite brushes akere nakin. Heger ku ev fire bikaribin bikevin bin her bar lna we ya salane ya li fireyan km bikin, hing heger tde xilt hebe, yan karbon, yan j xiyar, ev qet ne grng e''.


Bi gotineke din dixwazin bibjin ku fireyn me wek v ht ku j re dibjin Zaro Axa pir zexm temendirj in z bi z narizin.

Stockholm, 25.04.2018

Goran Candan

 

 

 

 


Ev wneya Zaro Axa j ji bo reklameka cigarey ji hla frmaya (Branch of Imperial Tobacco Co hatiye bi karhann..

Li vê reklama rojnameyî ya frmaya cigar ya bi nav STEPHEN MITCHELL & SON a amerîkî ku li wan saln ku Zaro Axa li Amerka'y bye, weiyaye, wisa hatiye nivsn: Metselah hevdem, li temen xwe y 157 salan, li meha Hezran sala 1934an li Stanbol ji jiyan ko kir. Ew kurd b dibjin sala 1777 hatiye dunyay. (...) Zaro 13 caran jin han b xwed 28 zarokan. Ji 28 zarokn w ten qza w ya 80 sal pit mirina w jiya. Ew li temen xwe qet dev xwe li alkohol nedaye cigarekek yeman b. Yek pir laxemm b carek b ampiyon barkn/kobern 'hemaln' yan dergevann Tirkiy li temen xwe y 147 bi hsan 200 klo hildigirt..

Metselah: Kal Peyamber Nh e ku li ncl hatiye nivsn ku ew 969 sal jiyaye.

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''Photo taken when US prohibitionist club invited Zaro Agha for to make propagandas tour in USA when he visited New York at 156 years old,
New York 30 7 1930''

 

Ev j reklameke frmaya cigar ya amerk ya bi nav MITCHELL'S CGARETTES e
ku wneya mirov her temendirj dunyay Zaro Axa li ser e.


 

 

 

 




MIROVÊ HERÎ TEMENDIRÊJ Ê DUNYAYÊ - Zaro Axa

 

 





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